THE PROLOGUE
The video that kicked things off.
The video that kicked things off.
GOOD CARMA
Real people showed their love for Fusion in the real world, and we gave it right back.
Real people showed their love for Fusion in the real world, and we gave it right back.
ANDRE'S AUTOSHOW
We gave one Baton Rouge resident their very own Autoshow on their front lawn.
We gave one Baton Rouge resident their very own Autoshow on their front lawn.
GOOGLE HANGOUT LUNCH DATES
Each month we selected people to have an intimate Lunch Date with the Lead Designers and Engineers of the 2013 Fusion via Google Hangout. We had lunch delivered to their homes and gave them the chance to ask whatever they wanted.
Each month we selected people to have an intimate Lunch Date with the Lead Designers and Engineers of the 2013 Fusion via Google Hangout. We had lunch delivered to their homes and gave them the chance to ask whatever they wanted.
A PERSONAL THANK YOU
From chocolate Fusion bars to car wash kits, we sent Fusion fans Thank You gifts behind the scenes. Each gift was tailored to the individual's comment that we found online.
From chocolate Fusion bars to car wash kits, we sent Fusion fans Thank You gifts behind the scenes. Each gift was tailored to the individual's comment that we found online.
Credits:
Group Creative Director: Stu O'Neil
Creative Director/Art Director: Jen Powers
Creative Director/Copywriter: Sue Driscoll
Associate Creative Director/Art Director: Stephanie Kohnen
Art Director: Brian Bono
Copywriter: Adam Burkett
Production Company for Video Content: Ghost Robot NYC
Group Creative Director: Stu O'Neil
Creative Director/Art Director: Jen Powers
Creative Director/Copywriter: Sue Driscoll
Associate Creative Director/Art Director: Stephanie Kohnen
Art Director: Brian Bono
Copywriter: Adam Burkett
Production Company for Video Content: Ghost Robot NYC
