94% of female leaders played sports as a girl.
Chevrolet partnered with the Women Sports Foundation to create a year long mentorship program for eleven talented female football players from across the globe. We created GoalKeepers, a project dedicated to inspiring girls to set goals, and then empowering them to keep them.
Chevrolet GoalKeepers Campaign Overview Video
Chevrolet GoalKeepers Campaign Creative

We created GoalKeeper Rules, a series of social posts created from share worthy quotes from the Legends.

Co-created content helped spread awareness of GoalKeepers on media platforms like Fatherly.
CREDITS
Agency of Record – Commonwealth//McCann
Deputy Global Chief Creative Officer: Matt Canzano
Associate Creative Director: Nick Allen
Associate Creative Director: Brian Bono
Art Director: Celia Nelson
Producer: Sebastian Rzepa
Associate Producer: Jacob Munson
Global Senior Strategist: Christina Poindexter
Production – Splendid & Co.
Director/DP: Ramaa Mosley
Post – Cutters
Editor: Kathryn Hempel
Music Producer / Yessian: Lars Makie
Agency of Record – Commonwealth//McCann
Deputy Global Chief Creative Officer: Matt Canzano
Associate Creative Director: Nick Allen
Associate Creative Director: Brian Bono
Art Director: Celia Nelson
Producer: Sebastian Rzepa
Associate Producer: Jacob Munson
Global Senior Strategist: Christina Poindexter
Production – Splendid & Co.
Director/DP: Ramaa Mosley
Post – Cutters
Editor: Kathryn Hempel
Music Producer / Yessian: Lars Makie