Brian Bono - Chevrolet GoalKeepers

94% of female leaders played sports as a girl.

Chevrolet partnered with the Women Sports Foundation to create a year long mentorship program for eleven talented female football players from across the globe. We created GoalKeepers, a project dedicated to inspiring girls to set goals, and then empowering them to keep them.

Chevrolet GoalKeepers Campaign Overview Video

This video gives a quick overview of the entire Chevrolet GoalKeepers Campaign.

Chevrolet GoalKeepers Campaign Creative

This video kicked off the partnership between Chevrolet and the Women Sports Foundation, and announces the year long mentorship program for the eleven female athletes. It features Billie Jean King, icon and founder of the Women Sports Foundation.

Legendary women speak about the importance of setting goals and what it takes to achieve them.

Meet Jiacheng & Jingyi From China. Each of the eleven GoalKeepers were featured in a short bio video.

Manchester United players past and present share stories about their daughters and the power of sports.

We created GoalKeeper Rules, a series of social posts created from share worthy quotes from the Legends.

Co-created content helped spread awareness of GoalKeepers on media platforms like Fatherly.

CREDITS
Agency of Record – Commonwealth//McCann
Deputy Global Chief Creative Officer: Matt Canzano
Associate Creative Director: Nick Allen
Associate Creative Director: Brian Bono
Art Director: Celia Nelson
Producer: Sebastian Rzepa
Associate Producer: Jacob Munson
Global Senior Strategist: Christina Poindexter
Production – Splendid & Co.
Director/DP: Ramaa Mosley
Post – Cutters
Editor: Kathryn Hempel
Music Producer / Yessian: Lars Makie