Taurus Rocket Science

Nine Ford engineers recently got the ride of a lifetime. What they thought was going to be a normal Ford commercial video shoot took a hard left turn when NASCAR race-car driver Carl Edwards showed up to take care of the driving. They knew nothing about what was really in store for them until, one-by-one, they were led out to the car with Carl behind the wheel.

Rocket Science Episode One: EcoBoost

Rocket Science Episode TWO: High-Tech Thrill Ride

DESKTOP VIDEO EXPERIENCE
We created a page on Ford.com to house the complete series of videos

Credits:
Executive Creative Director: Scott Lange
Group Creative Director: Stu Oneil
Art Direction: Brian Bono / Beth Hambly
Copywriting: Adam Burkett / Sue Mersch
Animation: Ian Sigmon and Josh Jouppi, Pluto post
Account team: Jason Foulbout

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