Fans wanted to learn about the players off the pitch
Chevrolet asked us to create a talk show that would give fans an exclusive access and experiences with Manchester United football club, and give fans insights into the lives of the players off of the pitch. So we created The Everything But Football Football Show.
SEASON ONE HIGHLIGHTS
Episodes feature recurring segments: Fanswers, Would YoUnited Rather, and Prank Wars.
EVERYTHING BUT FOOTBALL VISUAL TREATMENT
James O'Briant and Jacob Rosenburg created a graphics package to give the show a branded look.
To help keep things consistent and on brand, we created a complete package of supers and titles.
FANSWERS VISUAL TREATMENT
Each recurring segment had a look developed to help the segment feel unique while still part of one show.
"Man on the street" visual treatment for Fanswers.
FIRST-EVER VIDEO SERIES ON TWITTER
We created the first-ever video subscription series with Twitter. People could retweet to subscribe to the show.
CREDITS
Agency of Record – Commonwealth//McCann
Deputy Global Chief Creative Officer: Greg Braun
Deputy Global Chief Creative Officer: Matt Canzano
Associate Creative Director: Nick Allen
Associate Creative Director: Brian Bono
Art Director: Jesse Gontko
Copywriter: Leah Kane
Producer: Sebastian Rzepa
Account Director: Dave Paxton
Global Head of Strategy: Ash Farr
Global Senior Strategist: Christina Poindexter
Global Senior Strategist/Communications: Anu Reddy
Deputy Global Chief Creative Officer: Greg Braun
Deputy Global Chief Creative Officer: Matt Canzano
Associate Creative Director: Nick Allen
Associate Creative Director: Brian Bono
Art Director: Jesse Gontko
Copywriter: Leah Kane
Producer: Sebastian Rzepa
Account Director: Dave Paxton
Global Head of Strategy: Ash Farr
Global Senior Strategist: Christina Poindexter
Global Senior Strategist/Communications: Anu Reddy
