Exhibit Zero: CES 2022

The Ultium Effect

Exhibit Zero, GM’s showcase at CES 2022, presented the Ultium Effect and how it’s driving us all toward a future world of zero crashes, zero emissions and zero congestion. We created a video series to help communicate General Motors future vision of a world with zero crashes, zero emissions and zero congestion.

Change Makers Wanted - Part of GM’s strategy at CES 2022 was to attract high-tech workers to their company. As a Lucky Strike extra, we piggybacked questions on the shoot for the other CES 2022 videos to create a standalone video to be used on their website and at other promotional events.

Video for GM's 2022 CES website. Ultifi is GM's electric vehicle platform that will revolutionize the automotive industry.

Video for GM's 2022 CES website. GM is helping to build out the charging infrastructure to speed the adoption of electric vehicles.

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